Don't Believe the Hype

So I've been saying that Blue Ray DVD Technology is a tough sell and nothing at all like the Beta/VHS Wars of the 70s.

Check me out. Today, Reuters is saying Tepid interest seen for next-generation DVDs in 2006.

> "We were quite surprised to see that a very small number of those die-hard
> DVD fans envisioned moving into the high-definition format this year," Levy
> said. "With all the talk and excitement around high-definition DVD they are
> still a long way away from moving into that format."

And these are the hardcore DVD buyers and renters they are talking about. The article clarifies that the adoption rate will be way smaller among the general population.

I'm thinking the biggest use of the Blue Ray technology will be archiving and data storage at the home and office. As far as movie distribution goes, I'm looking to downloading and iTunes-like services taking over from the current DVD technology, rather than a new shiny disc format.