Consumers Win By Network Forfeit

Consumer demand will overwhelm corporate protests.

In a Media Daily News story:

Today, to be sure, networks still haven't exactly thrown the DVR threat out
the window. But they appear to at least be coming to terms with the increased
penetration of the devices and the jarring predictions about how many homes
could eventually have them. And they appear to be developing ways to work
around, or even with, them.

And here's a smart, smart solution to getting ads seen without product placement. I call it TiVo-proof advertising. A new take on an old classic.