On the Fej: Oh, iPod. Will you not live forever?

So, according to the New York Times, the iPod's days are numbered. (As the iPod Stays Hot, It Risks Losing Its Cool)

One of the tell tale signs, as Ken Belson writes, is that President Bush is has been publicized as having an iPod. But does anyone seriously think he walked into Best Buy and put down his Visa? And certainly, W is not sitting down at his PC loading songs (downloaded legally, of course) onto this cool bit of technology. The fact that the White House press office is talking about this at all is just an example of marketing in politics. The man who sits on the throne of the establishment is not going to tarnish the image of the product that is geared to the non-establishment uber-cool. His people are just trying to get their boss to appeal to that young voters demographic.

Everything will pass in due time. Sure, somewhere in a New Jersey garage, there's a 17-year-old kid creating the thing that will kick the iPod's ass. It's all cyclical, and one day my current 3G iPod will be sold on eBay or buried in a shoebox somewhere. Just like my Cassette Tape Sony Walkman.

But here's what Apple has done with the iPod giving it a good chance to stick around:

Adding features and versions before people know they want them - iPod Mini, iPod Photo...

Updating the software on iPods (eg. making it do new and exciting things) is incredibly easy . Just plug it in to your computer as if you're charging it.